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BASA :: Innovation Award

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BASA

The Innovation Award celebrates the most innovative, cutting edge and progressive partnership that served all partners’ purposes effectively. These breakthrough projects and partnerships should demonstrate great creativity, originality, reinvention, new methodologies, or technological/digital innovation.

The winner is MTN SA Foundation and UJ Art Gallery, for UJ’s Moving Cube breaks ground with MTN’s Blind Alphabet. The Blind Alphabet Project: Letter B – Babery to Bigeminate (1993) from the MTN Art Collection was produced in line with a digital experience promoted as part of MTN and UJ’s venture into the 4IR age. The project was inspired by insight from visually impaired individuals on the outdated nature of the Braille type format. The 40 works of the Letter B within the Blind Alphabet were augmented by music written by contemporary composer, Jaco Meyer, as well as voice-overs and QR codes. This enabled the visually impaired to access the works through cellular technology – listening to the music and rationale behind each artwork through earphones. The visually abled also got to appreciate this body of work in a unique way. (https://basa.co.za/news/partnerships-that-rise-the-2021-basa-awards-announces-winners/)